Strategic Marketing Plan for a Water Bottling Company

[pic] Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd [pic] Index Page |1.0 INTRODUCTION |3 | | 1.1 - Definitions for marketing |3 | | 1.2 – The role and the importance of marketing in strategic planning |3 | | 1.3 - Introduction to the company – Water Mart Systems (Pvt.) Ltd |5 | |†¦show more content†¦CONCLUTION |20 | | | | |7. REFERENCES |21 | 1. INTRODUCTION 1.1 - Definitions for marketing American Marketing Association (AMA) defines marketing as â€Å"Marketing is an organizational function and a set of processes for Creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders† (Source: Kotler, Philip Keller, Kevin Lane â€Å"Marketing Management†, 12th Edition, Prentice-Hall Inc, 2006, p 6) The Chartered Institute of Marketing (CIM), which is the worlds largest marketing body, defines marketing as The management process responsible for identifying, anticipating and satisfying customer requirements. (Source: http://en.wikipedia.org/wiki/Marketing) 1.3 – The role and the importance of marketing in strategic planning Planning at the corporate level (Strategic planning) sets the stage for the rest of the planning of the firm. 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